ETQ Amsterdam

Discover the full-scale brand design solutions I’ve developed while being part of the ETQ marketing design team. I converted marketing strategies, online campaigns and digital design to the minimalistic and well-established brand standard of the company. ETQ stands for 'Essential Timeless Quality' a phrase that is embedded in all ends of the brand’s communication. Because the company focuses on selling high-end minimalistic designer shoes for wholesale, fresh omnichannel assets and online appearance are key to convincing the target audience to become customers in a world of online fashion marketing.

BRANDING

Art direction, Brand guidelines, Campaign strategies, Wholesale lookbooks, Printed advertising, Package design, Store singing, Display design, Visual merchandising.

DIGITAL DESIGN

UI & UX design, Content production, Omnichannel campaigns, Image preprocessing, Mockups, Email flow, Customer service.

PHOTOGRAPHY / VIDEO

Product, Branding, Visual concept, Editorial, Lifestyle, Fitpics, Promotional.

New Website

Experience the reimagined ETQ website, where the brand's design language comes to life. Visitor's enjoy a tailored user experience with a clever filter system, engaging storytelling, and a seamless shopping experience.

Product and Brand campaigns

As a small brand, it’s essential to have a strong online presence. Therefore we crafted weekly and daily campaigns across platforms to consistently engage our customer base. These campaigns featured fresh product and brand photo/videography, complemented by curated graphic design elements aligned with our thematic content calendar.

Brand Design

Beyond online media and brand imagery, we developed extensive promotions for new collections, products, services, brand vision, and sales. These efforts included in-store branding, wholesale campaigns, newsletters, signage, themed store settings, packaging, work clothing, vehicle and facade graphics.