Design studio T300

Inspired by the former Bijlmerbajes prison, my partners and I founded a venture creating high-end furniture from its materials. After presenting our concept to AM, a subsidiary of BAM Group, I became Art Director at Studio T300. My role involves conceptualizing, communicating, and designing our products, transforming ideas into technical drawings. Balancing aesthetics and functionality, especially with reclaimed materials like hardened steel and hardwood, is a key challenge in maintaining the design's integrity during production.

BRANDING

Art direction, Brand guidelines, Campaign strategies, Wholesale lookbooks, Printed advertising, Package design, Store singing, Display design, Visual merchandising.

DIGITAL DESIGN

UI & UX design, Content production, Omnichannel campaigns, Image preprocessing, Mockups, Email flow, Customer service.

Reverse

The Reverse table features a 270 kg cell door as its primary material. Its base is made out of original prison bars, positioning the tabletop at a 30-degree angle to highlight architectural principles. The original cell door tabletop is restored and coated with epoxy for durability, preserving its authentic colors while integrating modern elements for a sophisticated, contemporary look.

Reframe

The Reframed table is made out of a sustainable Afzelia hardwood tabletop sourced from the former prison's gym floors. The wood maintains the natural hues while incorporating the original lines with contemporary refinements. Finished in a rich deep blue, it achieves a harmonious balance of functionality and elegance within the Reframed collection.

Reveal

The Reveal table features a steel base, crafted from prison bars and finished in deep blue. The top frame supports a hardened glass surface, making the framework clearly visible from every angle. Designed as an accent table for public spaces, the Reveal seamlessly blends practicality and style within the series.

AM Project Bajeskwartier

Following the presentation of our prototypes in late 2023, we discussed with the project developer to expand the project, supplying tables for public spaces in the Bajeskwartier. This opportunity aligns with our vision of circularity and sustainability, aiming to return iconic objects to their place of origin. For more information or to contact us, visit our website at https://t300.nl/.